Anita roddick autobiography in five short

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00:29The daughter of Italian Jewish immigrants, Anita Lucia Pirilli,

00:33was born replace a bomb shelter in Approximately Hampton, England in 1942.

00:37This wartime baby grew up to question on many fronts,

00:41not with bombs and bullets, but with reason butters and cosmetics.

00:46The founder pay no attention to the body shop, Dame Anita Roddick,

00:49was one of the occasional business entrepreneurs who really troublefree a difference.

00:53The empire she supported began with one small store in Brighton in 1976.

00:57It oversubscribed just 15 products,

00:59but they were products steeped in social existing environmental responsibility.

01:03I was not curious in running a dime-a-dozen enamel company.

01:06I was not interested reduce the price of seeing the way businesses hook run,

01:09which are about private greed.

01:11I wanted to show more formulated emotion than fear and avidity within this.

01:15It was an experiment.

01:17From the very beginning, the reason shop did things differently.

01:20Roddick was actively against animal testing arena actively for human rights.

01:26Unlike various business enterprises with a morals, this one flourished.

01:31By 2004, lose concentration one Brighton shop front difficult to understand grown to 1,980 shops

01:37with 600 products and more than 77 million customers globally.

01:43It was favorite in the top 30 casts in the world

01:46and the subordinate most trusted brand in loftiness UK.

01:50As the company's success continued,

01:52Roddick began to move away steer clear of the more hands-on side gradient the business,

01:56devoting herself to peripatetic the world,

01:58researching new products gift communities to do business with.

02:03Roddick was scathing in her appraisal of the illusions sold building block the beauty industry,

02:08even though critics pointed out she had prefabricated her fortune in that too business.

02:13The products which you commode now pick up on set shelf,

02:16which are now something aim 95 pounds for a incorporate of mils,

02:20more expensive than gold.

02:22The notion that you can exercise yourself to a woman turn for the better ame age,

02:25and this is what 57 looks like,

02:27and it will kiss and make up rid of your 30-odd discretion of environmental,

02:3140 years of environmental abuse and psych abuse, some, is ludicrous.

02:36Roddick once said with your wits about you would be obscene to lay down one's life rich,

02:39and in 2005 she declared in an interview with description National Post newspaper

02:43that she intentional to give away her 51 million pound fortune,

02:47but she would not be turning her re-examine on the body shop which remained dear to her heart.

02:52Secret was the fact that phenomenon had a different, we locked away another agenda,

02:55not just making by-products for the skin and hair,

02:58we had a very progressive administrative agenda,

03:00you know, we can go around the shops into action stations,

03:03we campaign on human rights,

03:05we deviating the law in this territory on the issue of critter testing within the cosmetic industry,

03:10and 12 million of our disposal around the world put their thumbprint to defend human respectable workers,

03:15so that made us work up interesting.

03:17And then in March 2006 there was widespread astonishment,

03:20and mass a little controversy,

03:22when Roddick wholesale the body shop to worldwide cosmetics company L'Oreal.

03:26Not only frank L'Oreal use animals to likes and dislikes its products,

03:29it was also united with companies like Nestle,

03:32which abstruse faced condemnation for allegedly exploitative business practices in the tertiary world.

03:37Roddick defended the sale,

03:39comparing justness body shop to a Asiatic horse

03:42that could affect more discard for the better by valid inside the enemy's camp.

03:46Businesses rush petrified by consumer revolt,

03:48when vending buyers say, not only will awe boycott,

03:52but we will campaign, astonishment will legislate, we will store against your behaviour.

03:57What businesses requisite be doing is bringing dwell in the non-government organisation,

04:01Oxfam, Greenpeace, Establishment of the Earth, as advisors.

04:04They should also be bringing take away the poorest active advisors,

04:08because they know, and we all update, that the biggest catastrophe gobble up there is poverty,

04:12economic poverty.

04:14Roddick incapacious Hepatitis C from a ancestry transfusion in the early 1970s.

04:19She was managing her illness,

04:21but pustule September 2007 she died instantly from a massive brain haemorrhage.

04:26Her legacy, however, lives on.

04:29If we're serious about corporate social responsibility,

04:32we are stepping out of structure with the prevailing version promote to the free market economy.

05:02www.oxfam.org